The need to put the customer at the heart of strategy and product development demands strong leaders in both marketing and sales. Cutting through the torrent of customer data to extract actionable insight requires sales and marketing leaders to be more analytical and tech-savvy than ever before. At the same time, it takes strong and persuasive leadership to articulate commercial imperatives and champion technology-enabled change to meet individual customer demand.

The CMO is a key member of the executive staff and should report to either the CEO or the COO. The CMO plays a significant role in developing and implementing the company's long-term strategic plan, including new product opportunities, acquisitions/joint ventures, and other growth initiatives to meet the company's revenue and earnings targets. The CMO creates and executes a marketing plan that builds the company's brand, including developing consistent messaging across all programs, promotions, products, and services. The CMO job is responsible for identifying, initiating, and leveraging partnerships to build awareness of the brand and drive sales through alternative channels.

CEO Global Executive Search specialist team combines sector knowledge with a global network to identify proven talent across marketing and sales functions for C-suite, senior and regional leadership roles.

Process

To fill a CMO position we look for a senior executive who has a history of successful brand management and equity building.  The candidate must have proven success driving results and delivering return on investment.  To recruit a CMO, our expert team checks weather an individual is having a track record of new product development and demonstrated the ability to forge strategic alliances with key partners who can extend and build brand and company relevance.